It goes without saying that change in business is constant. Very little can be done to safeguard you against unpredictability. Market shifts, technology, people and processes all have their respective shelf-life.
Today, even well established firms are at an increased risk of losing their standing in the marketplace as it's become difficult to sustain competitive advantage. Choosing to do business as usual or failing to innovate could lead to obsolescence.
I'm Craig Neal®, a successful, charismatic and effective strategist. For more than twenty years, I have collaborated and partnered with an impressive list of Fortune 500® and privately held organizations to manage change in the areas of Corporate Culture, Process Improvement & Positioning.
My expertise and pragmatic approach have garnered national recognition for coaching executives & transferring skills that deliver extraordinary results.
Yes, every organization must undergo some form of change. We live in a fast paced world that will not wait for us to catch up. Success or failure is often determined by how organizations adapt. While situations vary, the root cause of stagnation for most organizations is: a lack of alignment internally and proper positioning externally.
HERE'S THE BREAKDOWN OF CHANGE YOUR CONDITION TO CHANGE YOUR POSITION.®
The focus requires a clear and disciplined mindset, starting with you. As a leader, you have the power to influence perception among your people, customers and colleagues. Your "condition" represents the challenges you face every day. You're aware you need to make changes, but don't know where to begin. In contrast, your "position" connotes your desired reality or what you'd like to be known as. Perhaps it's your distinction in the marketplace.
A strong leader recognizes when to seek an expert's help. However, it can be difficult to understand what's really needed.
The balancing act for most executives consists of managing time, resources and budgets. Leaders are under increased pressure to keep the ship afloat while delivering results for shareholders. What's your strategy for change?Learn More
When your business undergoes change, you need to choose the right strategy to address it. Your decision has the potential to affect the entire operation and needs to be precise and effective. The game plan must be shared with your people and followed through to ensure success. So, how do you do that when you’re bombarded with daily reports, meetings, and a host of other challenges?
As your Trusted Advisor, I can help you navigate through the noise. We'll work together to develop strategy that puts you in front of the issue.Okay, show me more
Traditionally, four walls confine the activities of your chief staff. This creates a disconnect that stifles innovation and growth. It's time to step out and connect with customers, vendors and the competition.Learn More
C-Suiters playing the dual role of leader and strategist can get stale over time. Your source of information may not be providing the most accurate data. You need to step out and connect with the rest of the world and understand what's really going on.
As a Connector, I can introduce you to strategies that deliver real-time data from customers and suppliers. I'll help you identify your "true" competitors and ways to outperform them. Working with me, you'll learn how to position your firm to attract talent, develop innovative strategies and win over communities in which you serve.Alright, I get it.
What tone are you setting for your organization's culture? Are your people ready to adapt to change?
Your people have the power to influence the authentic perception of your brand and the culture of the company. When properly informed and empowered, people become your brand's best ambassadors.Learn More
Culture is everything, right? It's the way you hire, fire, train & explain. When I ask leaders to explain their corporate culture, they find it difficult to articulate. Heck, if you ask seven staff members to describe culture, you'll get an assortment of values, attributes, grievances, etc. Leading your team requires your participation and guidance.
As a Collaborator, I'll work closely with you and your team to develop strategies that keep your people engaged and on message. Additionally, you'll have a system in place to adapt to change. You'll improve your delivery of expectations and mutal accountability.Okay, show me more
Avoid being a commodity and find your competitive edge.
Today's business climate demands that you have alignment among your people as well as the ability to adapt to rapid change. Having the proper guidance and tools to outperform competitive forces is essential to successfull postioning. choosing to do business as usual or failing to innovate could lead to obsolescence.Learn More
Let's make it clear, "Branding" & "Positioning" are two separate functions. Yes, they are both essential to success, however most leaders confuse the terms. Your brand is the look, feel, taste, smell, style, ect. Conversely, your positioning is the declaration of your rightful place in the market. Executives often believe that they are one thing, while the rest of company acts like another. This confuses your customers and slowly devalues your brand and offering. If everything is a commodity, how do you articualte distiction when you model your positioning and brand off the "status quo?" A bank looks like a bank, plumber looks like the another plumber...you get the picture. Authenticity is what you need and innovative strategies and processes will get you there.
Acting as your Brand Positioning Strategist, I can introduce you to methods and tools that will distiguish you from the pack. Leveraging my affiliation with the We Speak Brand® Corporation, I can help connect you to a variety of resources and tactical application. We Speak Brand® provides businesses with a full panoply of guidance, resources and solutions to compete in a commoditized environment. This includes a Branding + Design and Naming firm, a Market Research & Focus Group Company and an Innovation brokerage and Intellectual Property unit.Check out We Speak Brand®