Situation Appraisal

It goes without saying that change in business is constant. Very little can be done to safeguard you against unpredictability. Market shifts, technology, people and processes all have their respective shelf-life.

Today, even well established firms are at an increased risk of losing their standing in the marketplace as it's become difficult to sustain competitive advantage. Choosing to do business as usual or failing to innovate could lead to obsolescence.

CONSULTANT. COACH. COLLABORATOR...Craig.

I'm Craig Neal®, a successful, charismatic and effective strategist. For more than twenty years, I have collaborated and partnered with an impressive list of Fortune 500® and privately held organizations to manage change in the areas of Corporate Culture & Brand Positioning.

My expertise and pragmatic approach have garnered national recognition for coaching executives & transferring skills that deliver extraordinary results.



MY MESSAGE TO YOU:

CHANGE YOUR CONDITION TO CHANGE YOUR POSITION®

Pedigree you ask?

Yes, I've worked with some great firms.

Okay, let's discuss change from a multi-disciplined perspective.

Yes, every organization must undergo some form of change. We live in a fast paced world that will not wait for us to catch up. Success or failure is often determined by how organizations adapt. While situations vary, the root cause of stagnation for most organizations is: a lack of alignment internally and proper positioning externally.

HERE'S THE BREAKDOWN OF CHANGE YOUR CONDITION TO CHANGE YOUR POSITION.®

The focus requires a clear and disciplined mindset, starting with you. As a leader, you have the power to influence perception among your people, customers and colleagues.

Your "condition" represents the challenges you face every day. You're aware you need to make changes, but don't know where to begin. In contrast, your "position" connotes your desired reality or what you'd like to be known as. Perhaps it's your distinction in the marketplace.

Executive Guidance & Coaching

A strong leader recognizes when to seek an expert's help. However, it can be difficult to understand what's really needed.

A knee-jerk decision could hold you hostage.

CHANGE YOUR CONDITION
TO CHANGE YOUR POSITION
®

The balancing act for most executives consists of managing time, resources and budgets. Leaders are under increased pressure to keep the ship afloat while delivering results for shareholders. What's your strategy for change?


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CHANGE YOUR CONDITION
TO CHANGE YOUR POSITION
®

You need a strategy that keeps you moving.

ALIGN YOUR C-SUITE WITH
MAIN STREET®

Traditionally, four walls confine the activities of your chief staff. This creates a disconnect that stifles innovation and growth. It's time to step out and connect with customers, vendors and the competition.


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ALIGN YOUR C-SUITE
WITH MAIN STREET®

Culture that Empowers People

What tone are you setting for your organization's culture? Are your people ready to adapt to change?

Leaders don't force behaviors, they exemplify them.


CULTURE LIVES WITHIN PEOPLE®

Your people have the power to influence the authentic perception of your brand and the culture of the company. When properly informed and empowered, people become your brand's best ambassadors.


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CULTURE LIVES
WITHIN PEOPLE®

Brand Positioning + Innovation

Avoid being a commodity and find your competitive edge.

Strong Positioning requires authentic language.


Fortunately...
WE SPEAK BRAND®

Today's business climate demands that you have alignment among your people as well as the ability to adapt to rapid change. Having the proper guidance and tools to outperform competitive forces is essential to successfull postioning. choosing to do business as usual or failing to innovate could lead to obsolescence.


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WE SPEAK BRAND®

CHANGE YOUR CONDITION
TO CHANGE YOUR POSITION.®

When change comes, be ready to compete and win.





Everything Starts with a conversation.

Your business could change overnight. If you're ready to change your condition, let's meet face-to-face and explore ways to collaborate.


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